Booming wellness market is not without dangers for brands that venture too far afield of translating wellness promises into health benefits. Look at brands, Goop, The Honest Company, POM Wonderful, Green Works, that got into trouble and advice from CureJoy CEO Dikshant Dave how to avoid pitfalls.
from Forbes Real Time //www.forbes.com/sites/pamdanziger/2017/09/01/wellness-market-4-ways-brands-can-avoid-pitfalls-to-prosper-in-this-burgeoning-market/
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