W. Chan Kim And Renée Mauborgne: How To Shift From A Red To A Blue Ocean

I spoke to W. Chan Kim and Renée Mauborgne about why they decided to write the book, the mindset of a Blue Ocean Strategist, how to move from a red to a blue ocean amidst changes in the marketplace, new research on the dynamics of market creation and growth, and how we can make career shifts.

from Forbes Real Time https://www.forbes.com/sites/danschawbel/2017/09/26/w-chan-kim-and-renee-mauborgne-how-to-shift-from-a-red-to-a-blue-ocean/
via IFTTT