Underinvestment in Measurement and Advertising Spend Stifles Long-term Business Growth, According to Neustar's Marketing Accountability Report

Amidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent September 12, 2017 (STERLING, Va.) – Neustar, Inc., a trusted, neutral provider of real-time information services, today released the findings of a Marketing Accountability report in [...]

from Forbes Real Time https://www.forbes.com/sites/forbespr/2017/09/12/underinvestment-in-measurement-and-advertising-spend-stifles-long-term-business-growth-according-to-neustars-marketing-accountability-report/
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