Influencer marketing is popular and can be highly effective. But what if you cannot easily (or affordably) activate the desired well-connected consumers directly? Instead, turn to regular people–your customers–as “Everyday Influencers” who can help you get the word out quickly to many people.
from Forbes Real Time //www.forbes.com/sites/andrewstephen/2017/09/01/turn-your-influencer-marketing-on-its-head-by-using-everyday-influencers/
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