TImberland is launching two new retail initiatives which may be its answer to retail apocalypse. Flex retail is a concept for pop-up shops that are set up quickly, 6-8 days, to take advantage of seasonal and local opportunities and TreeLAB, an experiential store that tells one brand story at a time.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/09/22/timberland-blazes-a-new-trail-in-retail/
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