The three-part structure of story -- quest, conflict, resolution -- follows the solutions-based logic of selling that organizations of all kinds must embrace. In fact, organizations that take the time to study each of these three fundamental story components can gain a distinct advantage.
from Forbes Real Time https://www.forbes.com/sites/giovannirodriguez/2017/09/30/the-biggest-reason-businesses-care-about-story-in-the-digital-age-its-about-solving-problems/
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