Think of a sales funnel as taking your audience on a date. You start off with the first date where you feel each other out and then after that decide if you want to take it further. You're essentially dating your audience until you get married which is akin to them purchasing your main product.
from Forbes Real Time https://www.forbes.com/sites/gingerdean/2017/09/30/the-5-step-process-to-making-5000-per-month-online/
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