Friday, September 1, 2017

'Taylor Swift Tix': The Start Or Just Continuation Of A Marketing Trend?

Taylor Swift's new ticketing plan, dubbed “Taylor Swift Tix,” is described as a means of getting tickets into the hands of fans rather than “scalpers and bots.” But isn't is just another bid for more "do re mi"? And is that anything new?

from Forbes Real Time //www.forbes.com/sites/howardhomonoff/2017/09/01/taylor-swift-tix-the-start-or-just-continuation-of-a-marketing-trend/
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