By coming together under a common banner, distributors and manufacturers become a part of an eCommerce platform that has essentially been built with them and their customers in mind. This business model seems to be the best (and maybe only) hope for successfully countering the Amazon threat.
from Forbes Real Time https://www.forbes.com/sites/larrymyler/2017/09/29/supplyhub-is-taking-the-field-to-challenge-amazon-business/
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