It's safe to say the Indian video streaming market is getting competitive -- and congested. There have been aggressive moves by players in this $272 million space to differentiate themselves by focusing on creating niche content they can stream and build a loyal customer viewership on.
from Forbes Real Time https://www.forbes.com/sites/krnkashyap/2017/09/11/streaming-kings-like-amazon-netflix-are-going-niche-to-win-indias-highly-competitive-ott-race/
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