As ETFs continue their rise in popularity, they have opened the door to a myriad of creative, niche investment products. Many of these products are just that – well packaged and marketed products that generally don’t meet the smell test for a reasonable investor.
from Forbes Real Time https://www.forbes.com/sites/duncanrolph/2017/09/27/sportsetfs-a-touchdown-or-fumble-for-investors/
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