Marmite builds upon its "Love it or Hate it" campaign by providing scientific proof that people are either predisposed to love it or hate it, genetically. It's a great idea, but one that also serves as a lesson to all marketers. Welcome to the "Marmite Gene Project."
from Forbes Real Time https://www.forbes.com/sites/willburns/2017/09/08/some-people-are-just-never-going-to-buy-your-product/
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