With Nordstrom Local, the venerated retailer joins a host of other companies, big and small, piloting micro-concepts in an attempt to get closer to the customer and blend the best of online and offline. This move underscores a growing trend of smaller, highly experiential format openings.
from Forbes Real Time https://www.forbes.com/sites/stevendennis/2017/09/14/small-is-the-new-black-nordstrom-micro-concept-edition/
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