Kmart has extended the sizes of all its apparel lines to satisfy the unmet needs of plus-size women. This commitment not only responds to a real demand among shoppers; it taps into a $20 billion market many higher-priced chains are missing.
from Forbes Real Time https://www.forbes.com/sites/bryanpearson/2017/09/20/size-matters-3-things-luxury-retail-can-learn-from-kmart/
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