Say What?: SafeAuto Insurance Campaign Pokes Fun at Siri, Alexa with 'Farnhaan'

SafeAuto Insurance must compete with Geico and Progressive to grab the attention of millennials, who strongly identify with brands that bring it in the humor and relevance categories. So SafeAuto's marketing braintrust has come up with its own hip and funny ways to get at the consumers it needs.

from Forbes Real Time https://www.forbes.com/sites/dalebuss/2017/09/22/say-what-safeauto-insurance-campaign-pokes-fun-at-siri-alexi-with-farnhaan/
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