SAPVoice: 47 Percent Of Consumers Will Abandon Your Brand For One Reason

Brand loyalty was once the vessel that couldn’t be sunk, as consumers tended to stay with a familiar brand. That ship has sailed, and 47 percent of consumers report if they continuously encounter a poor CX, they’ll spend money with a competitor, despite having been a faithful customer for years.

from Forbes Real Time https://www.forbes.com/sites/sap/2017/09/28/47-percent-of-consumers-will-abandon-your-brand-for-one-reason/
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