An interview with Sue Phillips, Scentarium, about how retailers can use smell to engage customers and create a lasting impression in their memories. Explores power of scent in popularity of Starbucks Pumpkin Spice Latte and Lincoln Motor Cars used it in branding its Lincoln Navigator Experience.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/09/21/retailers-time-to-brand-your-store-with-a-signature-scent-pumpkin-spice-anyone/
via IFTTT
No comments:
Post a Comment