My new favorite campaign of the year is the Organic Valley “Call us crazy, but it’s working” campaign. No cylinder is left unfired. It’s a great strategy, the creative ideas are brilliant and the execution of those ideas is nearly flawless. This campaign actually makes the viewer root for the brand.
from Forbes Real Time https://www.forbes.com/sites/willburns/2017/09/20/organic-valleys-new-ad-campaign-is-as-wonderfully-organic-as-the-foods-they-produce/
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