Nuclear energy is not well understood. In an effort to change perceptions about nuclear energy and to inform the public about its vast potential, the Nuclear Energy Institute announced a new ad campaign tagged "Nuclear. Power the Extraordinary"
from Forbes Real Time https://www.forbes.com/sites/rodadams/2017/09/30/nuclear-power-the-extraordinary-new-ad-campaign-touting-marvels-of-atomic-technology/
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