Tuesday, September 5, 2017

New Study Indicates CMOs May Be More Successful At Leading Digital Transformation Than CDOs

According to a new study published by SAP, the common approach of hiring chief digital officers may not be the secret to implementing successful digital transformation initiatives. The key may be having CMOs become cross-functional leaders.

from Forbes Real Time //www.forbes.com/sites/johnellett/2017/09/05/new-study-indicates-cmos-may-be-more-successful-at-leading-digital-transformation-than-cdos/
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