The ad campaign for the new incarnation of the "Saw" franchise might seem like an odd place for activism. But Lionsgate is using their promotions to protest the discriminatory blood donation regulations. Current FDA regulation prevents donation from men who have had sex with men in the last year.
from Forbes Real Time https://www.forbes.com/sites/rebeccalerner/2017/09/26/new-saw-movies-ad-campaign-protests-rules-preventing-queer-men-from-giving-blood/
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