Monday, September 11, 2017

Marketer Vs Machine Contest Yields Surprising Results

Machine learning (ML) capabilities are beginning to make a tangible impact on marketing performance. To demonstrate the impact of its ML-enabled platform, Unbounce created the “Machine vs Marketer” game that challenged experienced marketers and participants found the results surprising.

from Forbes Real Time https://www.forbes.com/sites/johnellett/2017/09/11/marketer-vs-machine-contest-yields-surprising-results/
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