The beauty aisle’s greatest enhancement isn’t in ingredients or promises, but in deals. Competition from new retail channels is forcing traditional beauty brands and retailers to offer up discounts that would make some lip-lined mouths drop open.
from Forbes Real Time //www.forbes.com/sites/bryanpearson/2017/09/05/makeup-remover-3-ways-to-capture-the-shopper-in-the-evolving-beauty-aisle/
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