'Likes Lead to Nothing' And Other Hard-Learned Lessons Of Social Media Marketing

A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers.

from Forbes Real Time https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/
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