In terms of innovation, the way Apple and Nissan have worked on their new product releases teaches innovators that they don’t have to get everything right the first time. Instead, we can do enough work to get into the game and then improve our product using market feedback.
from Forbes Real Time https://www.forbes.com/sites/tendayiviki/2017/09/17/lessons-from-apple-and-nissan-learning-the-game-while-playing-game/
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