Lee Jeans Is Using 'Visual Science' To Contour The Body For The Instagram Generation

It’s not often a conversation about optical illusions and visual science sits at the heart of a London Fashion Week event, but so was the case at the Body Optix by Lee Jeans launch this past weekend.

from Forbes Real Time https://www.forbes.com/sites/rachelarthur/2017/09/20/lee-jeans-visual-science-instagram/
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