A new study conducted by Forbes CMO Practice and Neustar shows that marketers who invest in marketing performance measurement (MPM) are more likely to exceed their growth plans. So why are marketers reluctant to make the investments?
from Forbes Real Time https://www.forbes.com/sites/johnellett/2017/09/28/if-marketing-analytics-improve-roi-why-dont-marketers-make-the-commitment/
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