Mike Evanoff, Hyundai product planning manager, contends that a hatchback is nimble and practical. “The number one reason for purchase of a hatchback is ‘fun to drive’,” notes Evanoff. “With a crossover the purchase is value driven.”
from Forbes Real Time https://www.forbes.com/sites/johnmccormick/2017/09/29/hyundai-retool-sonata-and-elantra-to-fight-crossover-craze/
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