Apple launched a trio of new iPhones on Tuesday called iPhone 8 and 8 Plus – which are essentially upgraded versions of last year’s iPhone 7 – as well as an all new smartphone called the iPhone X, which features Apple’s first new industrial design in three years.
from Forbes Real Time https://www.forbes.com/sites/greatspeculations/2017/09/13/how-apple-is-trying-to-bolster-margins-with-its-new-iphones/
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