Influential retailers are turning to shoppers to provide direct feedback on products and services in return for sharing their opinions and special offers. Shopper panels also have a hidden bonus: They enable merchants to gather further data from their most influential customers.
from Forbes Real Time https://www.forbes.com/sites/bryanpearson/2017/09/18/gaining-shopper-trust-through-advisory-panels-the-nordstrom-way/
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