Whenever you come out of the gate wrong in a crisis - minimizing the problem, putting forth a totally tone-deaf message, trying to pull a fast one on your consumers by limiting your liability, you court the fury of your customers and the public. Here's what Equifax has done wrong -- so far:
from Forbes Real Time https://www.forbes.com/sites/daviatemin/2017/09/09/equifax-a-category-5-cybersecurity-crisis-fail/
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