Can Macy's Revamped Loyalty Program Hook Its 'Best,' $13 Billion-Producing Shoppers To Revive Sales?

Macy's Star Rewards Loyalty card members account for about half of the retailer's $25.8 billion in sales. Now the department store aims to wring more sales out of its most valuable shoppers.

from Forbes Real Time https://www.forbes.com/sites/barbarathau/2017/09/28/can-macys-revamped-loyalty-program-entice-its-best-customers-and-reverse-sales-declines/
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