How Black Box Wines digital advertising program used real-time data to deliver different ads customized to specific targets based upon in-store purchases. Company claims this is the first such advertising program by a CPG brand. It resulted in 55% increase in monthly conversions while running.
from Forbes Real Time https://www.forbes.com/sites/pamdanziger/2017/09/11/black-box-wines-out-of-the-box-strategy-to-improve-advertising-effectiveness/
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