La Colombe CEO Todd Carmichael says the company's canned Draft Latte saturated more than a third of the US grocery market in seven months, indicating a vacuum in a coffee industry that's primed for “the next big thing.” He aims to "change the coffee industry in America,”
from Forbes Real Time https://www.forbes.com/sites/dinahwisenberg/2017/09/25/backed-by-chobani-founder-a-local-coffee-chain-pushes-a-revolution/
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