Friday, September 8, 2017

AT&T Marketing Exec Encourages CMOs To Quit Being Afraid Of AI And Embrace It

Thirty years after getting a masters degree focused on AI, Steve McGaw, former CMO of AT&T Business Solutions, believes the technology is finally ready for marketers to put to good use. Read his advice on preparing for AI in marketing.

from Forbes Real Time https://www.forbes.com/sites/johnellett/2017/09/08/att-marketing-exec-encourages-cmos-to-quit-being-afraid-of-ai-and-embrace-it/
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