With the lukewarm reception of Blue Apron, the meal replacement business is a market that is filled with both great promise (breathtaking growth) combined with what is a shaky business model (high acquisition costs and low customer retention).
from Forbes Real Time https://www.forbes.com/sites/neilstern/2017/09/20/albertsons-acquires-plated-as-the-meal-market-recalibrates/
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