Birkenstock has been propelled into the mainstream market and out of the niche category of wellness. “As our financial figures prove, this organizational setup works pretty well,” the CEO says with confidence, as he well should—Birkenstock now sells 25 million pairs of shoes each year.
from Forbes Real Time https://www.forbes.com/sites/rebeccasuhrawardi/2017/09/08/242-years-later-birkenstock-is-still-ruling-the-shoe-game/
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