If the Kia Rio were a U.S.-only model it likely wouldn't receive any redesign love, but Kia (like all modern automakers) is a global company operating with a global perspective. The Rio is sold in several markets and is a worldwide sales leader.
from Forbes Real Time https://www.forbes.com/sites/kbrauer/2017/09/12/2018-kia-rio-the-little-kia-that-can-and-does/
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