In fact, 69 percent of users unsubscribe due to "too many emails." There’s no exact figure on how often you should email your customers, but emailing them several times a week late-at-night probably is going to annoy them.
from Forbes Real Time https://www.forbes.com/sites/johnrampton/2017/09/27/10-reasons-your-late-night-emails-are-destroying-your-business/
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