Big data is not just for the tech industry anymore. If you're a consumer-facing company and you're not using big data, you're at a disadvantage. Your competitors are using it and they are getting a much better return on their marketing than you can.
from Forbes Real Time http://www.forbes.com/sites/richardkestenbaum/2017/08/22/your-competitors-are-using-big-data-you-should-too/
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