You Can't SPIN Email, But You Can SWIM INC (Part II)

In May, when I recommended the book SPIN Selling, I hinted at a problem: SPIN isn’t made for email. Here in Part II, I’ll deconstruct the sales email to fill in where SPIN left off. In homage to SPIN, I’m introducing a new acronym for email: SWIM INC

from Forbes Real Time http://www.forbes.com/sites/jaynacooke/2017/08/01/you-cant-spin-email-but-you-can-swim-inc-part-ii/
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