Friday, August 18, 2017

With 'Roadkill Nights,' Dodge Already Has Pocketed Marketing Gains from Woodward Dream Cruise

The annual Woodward Avenue Dream Cruise will reach its high-horsepower, fuel-belching apogee this weekend when the event unfolds on Detroit's iconic thoroughfare. But Dodge, the nation's premier mainstream performance brand these days, already has pocketed its marketing dividend from the event.

from Forbes Real Time http://www.forbes.com/sites/dalebuss/2017/08/18/with-roadkill-nights-dodge-already-has-pocketed-marketing-gains-from-woodward-dream-cruise/
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