The annual Woodward Avenue Dream Cruise will reach its high-horsepower, fuel-belching apogee this weekend when the event unfolds on Detroit's iconic thoroughfare. But Dodge, the nation's premier mainstream performance brand these days, already has pocketed its marketing dividend from the event.
from Forbes Real Time http://www.forbes.com/sites/dalebuss/2017/08/18/with-roadkill-nights-dodge-already-has-pocketed-marketing-gains-from-woodward-dream-cruise/
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