53% of companies surveyed implemented marketing automation, 37% were planning to and 10% not at all. The lack of adoption is puzzling since 82% of study respondents agreed that MA can make them more efficient, deliver ROI and increase revenue. Study results summariezed.
from Forbes Real Time http://www.forbes.com/sites/christinecrandell/2017/08/15/why-your-marketing-automation-roi-is-in-the-lost-and-found/
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