Explores implications of bed-in-box e-tailer Tuft & Needle opening an Amazon-powered showroom for retailers in general and mattress retail in particular. Examines disruption to traditional mattress market and how to win in evolving mattress market.
from Forbes Real Time http://www.forbes.com/sites/pamdanziger/2017/08/02/what-tuft-needles-amazon-powered-showroom-means-for-mattress-marketing-and-rest-of-retail/
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