Consumers don’t want to be marketed to. They want to be entertained. They gobble up content as quickly as it it's made, and more than half use ad-blockers so they can enjoy programming uninterrupted. Smart brands know if they want to connect, they have to be the entertainment, not just sponsor it.
from Forbes Real Time http://www.forbes.com/sites/annabelacton/2017/08/22/want-to-win-in-the-digital-age-act-like-an-entertainment-brand/
via IFTTT
No comments:
Post a Comment