Sir Richard Branson’s Formula E electric auto racing team has revealed that the title sponsorship fee it is due to receive next year from PSA Peugeot-Citroën comes to $6.2 million which is around a third of the price tag that a brand would have to pay for a similar spot in Formula One.
from Forbes Real Time http://www.forbes.com/sites/csylt/2017/08/17/virgin-racing-reveals-e5-3-million-formula-e-title-partnership-cost/
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