Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

E-commerce gets a lot of attention given its rapid growth and disruptive nature. Yet, It's becoming increasingly clear that the underlying economics of online selling pose significant channels to the sustainability of numerous brands.

from Forbes Real Time //www.forbes.com/sites/stevendennis/2017/08/31/unsustainable-customer-acquisition-costs-make-much-of-ecommerce-profit-proof/
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