The Starbucks Unicorn Frappuccino and Krispy Kreme’s eclipse donuts are examples where brands have put effort into limited-edition products and event-driven opportunities to promote them. With Millennials and Gen Z focused on experience over product, expect a lot more like them in the future.
from Forbes Real Time //www.forbes.com/sites/nikkibaird/2017/08/30/unicorns-vs-eclipses-limited-edition-products-are-here-to-stay/
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