Monday, August 14, 2017

Traditional Or Digital, TV Networks Crave Just One Thing

The quest for better, richer data on viewers is what's driving players like Disney and Facebook to set up their own distributions platforms for video. Better data drives better discovery, ad placement, programming choices and promotions.

from Forbes Real Time http://www.forbes.com/sites/alanwolk/2017/08/14/traditional-or-digital-tv-networks-crave-just-one-thing/
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