Tuesday, August 15, 2017

The New York Times Takes On Headwinds of "Free" and "Fake News" to Shift Its Brand Ahead

The New York Times brand has faced massive head winds in the past few years from free news content to the current poster child for fake news. Here is how their new first real CMO David Rubin is shifting the brand ahead.

from Forbes Real Time http://www.forbes.com/sites/allenadamson/2017/08/15/the-new-york-times-takes-on-headwinds-of-free-and-fake-news-to-shift-its-brand-ahead/
via IFTTT

No comments:

Post a Comment